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Kanye West Rebrands Again: Legally Changes Name to “Ye Ye”

Entertaiment, News

Veteran rapper and fashion mogul Kanye West has officially changed his name once again — this time to “Ye Ye”, according to newly filed business documents in California. The update comes four years after he legally shortened his name to “Ye.”

The name change was disclosed through paperwork submitted by his chief financial officer, Hussain Lalani, and now appears in official records for multiple West-owned entities, including Yeezy Apparel, Yeezy Record Label LLC, and Getting Out Our Dreams Inc.

Previous filings had listed the artist as “Ye West,” marking the latest step in West’s evolving personal and business branding.

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